How to Advertise on Instagram in 2023

Instagram today is more than just visuals. It's about understanding how the platform works, how algorithms shape content delivery, how interactive features boost engagement, and how advanced targeting tools help reach the right people. With growing user numbers and deeper integration with e-commerce, Instagram has become a serious advertising platform.

If you want to succeed here, you need to know how Instagram’s ad tools work, stay on top of updates, and focus on creating content that speaks directly to your audience.

Instagram Ads in 2023

If you want to succeed here, you need to know how Instagram’s ad tools work, stay on top of updates, and focus on creating content that speaks directly to your audience.

Instagram's Shifting Advertising Scene

Instagram’s advertising has come a long way. What started as a photo-sharing space is now a dynamic ecosystem for brand storytelling and conversion. The platform continues to evolve with formats like Reels, IGTV, and native shopping features that give businesses more ways to connect with users.

The integration with Facebook Ads Manager and the platform's shift toward personalization and data-driven strategies have raised the bar. Effective campaigns now require more than creativity, they require strategy, testing, and a strong understanding of what drives your audience to act.

Optimizing Your Brand Profile

Your profile is the first thing many users will see. It should be clear, professional, and aligned with your brand. A well-optimized profile builds trust and encourages users to explore more.

• Use a recognizable profile image—your logo works best.
• Keep your bio short but meaningful. Focus on what your brand offers and include a clear call to action.
• Add a link to your latest product, campaign, or offer.
• Choose a handle that matches your brand name or is easy to remember.

Diverse Ad Formats

Instagram offers several ad formats. Each serves a different purpose, and knowing when to use each is key. Pick formats based on your goals—awareness, engagement, or conversion—and adapt your content to fit.

• Stories Ads are full-screen and good for limited-time offers or event-driven content.
• Photo and Video Ads in the feed work well for product showcases or storytelling.
• Carousel Ads let you show multiple items or steps in one swipeable post.
• Reels Ads allow for short, engaging videos that blend with organic content.
• Shopping Ads let users buy directly from your posts.

Targeting Your Audience Effectively

Instagram offers detailed targeting options. Use them to make sure your ads reach people most likely to care. Review your audience insights regularly. Adjust your targeting strategy as you learn what works.

• Core Audiences: Define by age, gender, interests, behaviors, and location.
• Custom Audiences: Retarget users who’ve visited your site or interacted with your brand.
• Similar Audiences: Let Instagram find users similar to your existing customers.

Creating Engaging Ad Content

Ad content needs to grab attention and spark action. Here's how to make it count:

Use high-quality visuals. Avoid low-resolution or cluttered images. Show your product in context or share a customer experience. Use polls, sliders, or questions to invite engagement in Stories. Always tell users what to do next—shop, sign up, or learn more.

Your content should be easy to understand, visually strong, and aligned with your goal.

Learn here how many Instagram views you need to start earning.

Instagram's Advertising Toolbox

Instagram's ad platform is more advanced than ever, and its tools can help you get more from your budget.

Use Ads Manager to build and manage campaigns with control over audience, schedule, and delivery. Analyze your ad performance using built-in metrics like reach, engagement, and conversions. Try shoppable posts, clickable tags, and swipe-up links to boost interaction and sales.

Test different versions of your ads to see what performs best. Let Instagram optimize your audience automatically if you're unsure where to start.

The more you use these tools, the better your campaigns will perform.

Smart Budgeting for Your Ads

Ad performance is about how you spend it. Some ad formats cost more than others. Make sure your spend aligns with your objectives and the format that supports them best.

• Set a clear goal for each campaign.
• Start small to test what works before scaling.
• Use Instagram’s Estimated Daily Results to plan and adjust your spend.
• Optimize delivery—choose whether to pace your budget or push during high-activity times.
• Monitor performance and shift budget away from underperforming ads.

As we navigate the evolving landscape of Instagram in 2023, leveraging its advertising capabilities becomes crucial for brands looking to thrive. By melding strategy with creativity, and backed by a robust understanding of the platform's tools, brands can craft campaigns that not only engage but also convert. And to ensure the growth of your business, you can buy Instagram followers or also buy Instagram likes from Viewsta 

1. How do I start advertising on Instagram?

To start advertising on Instagram ensure you have an Instagram business profile. For this, go to Facebook's Ad Manager, click "Create" and choose an objective for your campaign. Set up your ad set, where you'll define your audience, placements (ensure Instagram is selected), budget, and schedule and choose the ad format and upload your content. Review your choices and click "Submit" to start your campaign.

2. What types of ads are on Instagram?

Instagram offers a variety of ad formats like photo ads, video, carousel, slideshow, stories ads, and, of course, your content

3. How to budget for Instagram ads?

Budgeting involves setting clear objectives, defining your target audience size, estimating the cost based on Instagram's bidding system, allocating funds to different ad formats and campaigns, and monitoring ROI and adjusting budget based on ad performance.

4. Using influencers for promotion?

Influencer marketing can be highly effective on Instagram. This involves partnering with Instagram users with significant followings to promote your product or service. Choose influencers who align with your brand and have genuine engagement with their followers. Ensure transparency and authenticity in promotions to meet advertising standards and resonate with the audience.

5. Best timing for posting Instagram ads?

The best time varies based on your target audience and their time zone, industry, and behavior. However, generally weekdays tend to perform better than weekends. Lunchtime (11am-1pm) and evenings (7pm-9pm) often see higher engagement. Use Instagram Insights to understand when your followers are most active and continuously test and adjust your posting schedule for optimal results.