TikTok Ads in Simple Words

No matter what media you choose to promote yourself, you can always use different ads features. For instance, on TikTok, brands may communicate directly with a large and engaged community. The app, created by ByteDance, has become a great platform for businesses looking to boost sales and their exposure, as well as for young creators. 

What Benefits Will You Get? 

A Huge, Active User Base

Over a billion people use TikTok globally! Although people of various ages can be found here, younger generations and millennials particularly use the platform. They actively participate in contests, leave comments, and produce original content rather than merely scrolling through their feeds. If you want to have more activity, you can buy TikTok followers. 

Creative and Interactive Formats

The app gives the opportunity to play with their messages through interactive video formats, filters, and even challenges. This helps create a closer connection with the audience.

Precise Settings

There you can connect with users of a specific age group, gender, or geo. Target settings can always be fine-tuned on the app, based on your preferences. 

Detailed Analytics

The platform offers comprehensive data on the potency of your marketing initiatives. To quickly modify your approach, you can examine impressions, clicks, conversions, and other crucial metrics.

Choose the Best Type of Ads For Yourself 

In-feed Video Ads

These ads blend seamlessly into the content flow and look like regular videos. However, they can contain links to external sites or apps.

TopView Ads

This format guarantees maximum visibility, as it appears first when you open the app. Can't miss! If you want more views, consider buying Tiktok views. 

Branded Hashtag Challenges

Perfect for those who want to blow up to popularity. Brands make challenges with unique hashtags, inspiring users to shoot their own videos. This is a format that can go viral and attract thousands of participants.

Mask Effects

Design unique filters or masks for your products - users will be happy to use them in their videos, increasing the reach of the brand.

Spark Ads

This format allows you to sell existing organic content and  makes commercial advertising more natural, inspiring more trust among the audience.

Ecommerce Ads

Special formats that help online stores increase sales.

Carousel Ads

Ideal if you have several products or offers that you want to show in one ad.

Playable Ads

Interactive ads that allow the user to test the functionality of the application directly in TikTok.

LIVE Shopping Ads

A great solution for promoting products live - viewers can immediately make a purchase.

Is TikTok Promotion Expensive?

Each paid marketing campaign is different and should be approached one-by-one. So, there is no distinct answer to this question. However, we can tell you that there are a couple of things that influence the cost of advertising. They are 1) type of promotion, 2) targeting specifications, and 3) the reach you want to see as a result. 

You can pay: 

• For each distinct view (CPV), 
• For 1000 impressions (CPM), 
• For 100 impressions but with optimized cost (oCPM)
• For each click (CPC). 

Bid Strategies

Maximum Delivery — for maximum reach without strict budget control.

Cost Cap and Bid Cap — control the average cost of conversion or limit the maximum bid.

How to Choose the Right Strategy?

If your goal is reach and brand awareness, you might want to choose the Maximum Delivery strategy. And if the cost of each conversion is important, then Cost Cap is a better choice. TikTok allows you to flexibly adjust campaigns to your goals.

Don't be afraid to try new things! Use your imagination and try to come up with bold and creative ideas. Adapt current trends, engage with your audience, and learn how to do storytelling in an engaging manner. 

Video Formats

Below, you can find all details for a video ad.

1. The minimum resolution is 720x1280 pixels. 
2. Video ratio: 9:16 (full-screen vertical). 
3. Videos can be saved in mp4, mov or avi format (max. 500 MB). 
4. Average duration of videos: approximately 20-50 secs
5. Description: keep it up to 100 characters. 

Image Ads: A Simple, Yet Effective Option

Image ads might not be as flashy as videos, but don’t count them out just yet! They can still pack a punch for certain campaigns. Just make sure you follow these specs:

• Image Format: .jpg or .png works best.
• Resolution: at least 1200x628 pixels.
• Image ratio: 16:9, 1:1
• Description: under 100 characters. 
• Choose a catchy headline (up to 40 characters).

Creating Your First TikTok Ad 

We’ve prepared simple steps for you that will help launch your first ad and get visible results. Let’s start? 

1. Set Up Your Business Account

You need to set up a TikTok Business Account to begin promoting. On the TikTok for Business website, you can quickly register and provide your actual business information.

2. Link Your E-Commerce Store

There is a nice feature you need to try. Next time, link your online store (Shopify, WooCommerce, etc.) to the app. This will make it easier to track performance and improve your targeting, if necessary.

3. Head to Ads Manager

Open the Ads Manager as soon as your store and account are connected. Learn how to use the dashboard; it has many features that can help your campaign.

4. Choose Your Goals

What’s your main reason?

1. More traffic to your website? 
2. More conversions?
3. More sign-ups? 

Whatever it is, make sure you pick the right campaign objective to guide your strategy.

5. Find Your People

TikTok lets you get super specific with your users you aim at. You can choose based on:

• Place they live and their age.
• What things they like and buy.
• Who they follow.

6. Think of Your Budget and Schedule

It's time to establish your budget now. Will you choose a campaign budget in its whole or a daily budget? Additionally, you must choose the most effective times to broadcast your adverts. Consider the times when people are most likely to scroll through your content.

7. Create and Submit Your Ad

Lastly, create your advertisement using available Tools. Verify that it complies with all requirements and platform policies. When you're prepared, send it in for evaluation and watch for approval!

What are the secrets for successful ads? 

Advertising is always a responsible thing to do, you are spending your budget on it. And to make sure you get your money's worth and get noticed by other users, we recommend these life hacks.

1. Grab Attention Fast

TikTok users scroll quickly, so you have only a few seconds to grab their attention. To grab attention, use striking images, fast transitions, and interesting subtitles.

2. Go Native

Sincerity is key in the platform. Don't worry about well-designed business advertisements. Real and relatable content is highly favoured by the audience. 

3. Use Trending Sounds and Hashtags

Jump on the latest trends! Hashtags and popular tunes can aid in the discovery of your page. It all comes down to remaining current and leveraging current trends.

4. Leverage UGC 

This type of videos is quite popular. So, next time urge your fans to create videos with your product, then include the snippets in your advertisements. It demonstrates practical use of your brand and fosters trust.

5. Team Up with Top Creators

They can help you elevate your campaign and spread the word to their following. More reach = more conversions. 

6. Offer a Compelling Deal

Everyone enjoys a good bargain, so you can offer special discounts or temporary promotions to ask your consumers to take action.

Questions You May Have About TikTok Ads

Should I Use TikTok Ads? 

Absolutely! If your target clientele is young, TikTok is one of the best places to advertise. Its unique features and targeting capabilities make it a must-try for any business looking to grow.

Is It Possible to Run Ads Worldwide?

Yes, you can create international marketing initiatives and engage with individuals worldwide. Just don’t forget to tailor your messaging to target different geographic areas.

How Much Time Should I Have on My Ad?

15 to 30 seconds is typically the golden spot. Shorter clips typically do better on TikTok because of its fast-paced nature. Make every moment matter!

The Disadvantages of TikTok Ads

There are a few things to think about:

• Younger Audience: TikTok may not be the greatest choice if you're trying to reach an older audience because the majority of its users are under thirty.
• Ad Fatigue: If an advertisement isn't interesting, people will skip it, so you need to make your material interesting.
• Content Creation Effort: The app requires original and genuine content. You have to work at it; it's not as simple as placing a standard advertisement.

Tips for Getting Your Ads to Go Viral

Do you want your ad to become viral? The following are some tips for developing a campaign that goes viral:

• Be relatable: Tell tales that seem genuine and sincere. The better, the more relatable.
• Grab Their focus: You have the highest chance of grabbing their focus in the first two seconds.
• Cooperate: Assist influencers who share your values. They have a devoted fan base that believes in their advice.
• Keep Trendy: Use hashtags and popular sounds to keep ahead of the curve and avoid falling behind on trends.

What Is the Bottom Line? 

To start launching ads is way easier than you might think. Just follow the steps we’ve outlined, and keep optimizing as you go. Test different creatives, monitor your results, and adjust your targeting to your needs. That’s the secret of success!