How To Get More Followers on Instagram in 2023

Instagram continues to be one of the most powerful platforms for building an audience. If your goals are the following: growing a business, developing a personal brand, or simply sharing your work, this article is for you. Here are seven proven strategies to help you grow your presence on Instagram in 2023.

Creating an Attractive Profile

Your profile is often the first thing people see. Choose a profile picture that’s easy to recognize. If you’re a business, your logo works well. For individuals, use a clean, well-lit personal photo.

Keep your username simple and aligned with your name or brand. In your bio, describe what you’re about in a few concise lines. A short, clear sentence is better than trying to say everything at once. Emojis can help break things up or add a personal touch.

Use the single link in your bio wisely. Whether it's your latest content, a product page, or a link-in-bio tool, make sure it directs people to something current and relevant.

Consistency in visuals also matters. Stick with a recognizable style, similar filters, tones, or layouts, so your content feels cohesive. This makes it easier for followers to recognize your posts as they scroll.

High-Quality Content

Strong visuals grab attention, but it’s the message behind them that holds it. Post photos and videos in high resolution, but also think about what they say. Lighting, framing, and subject matter all play a role, but so does the tone and authenticity of your content.

Stay consistent with your visual identity. Whether it's a muted color palette or bright, playful tones, maintaining a clear aesthetic helps build recognition.

Captions are part of the story too. Use them to explain, share, or ask. They’re a great place to connect more deeply, whether you're sharing a personal story or asking your audience for input.

Most of all, be real. Posts that feel honest and personal tend to resonate more. Authentic content builds trust, and trust builds connection.

Hashtags

Hashtags help people discover your content. They group your post with similar topics and put it in front of users who are already interested in what you’re sharing.

Choose hashtags that match your content and are actively used. A healthy mix of general, mid-range, and niche-specific hashtags works well. It’s not about reaching everyone—it’s about reaching the right people.

Trends change fast, so revisit your hashtag list often. Tools and Instagram’s search bar can help you stay updated on which tags are gaining traction. Keep them fresh and relevant.

 Building Engagement and Community

Comment back, reply to messages, and acknowledge people who take the time to engage with you. These small actions create real connections and show you're paying attention.

But don’t wait for others to start the conversation. Post stories with polls, ask questions in your captions, or start challenges that invite followers to share their thoughts. Engagement grows when there’s an opportunity to participate.

You can also connect with other creators or brands. Whether through comments, shoutouts, or collaborations, these connections introduce your content to new people and build a sense of community.

Optimizing Posting Schedule

Timing plays a key role in visibility. Posting when your followers are online increases the chance your content will be seen and engaged with.

Use Instagram Insights to find out when your audience is most active. Then build a posting routine around that data. Whether you post once a day or a few times a week, consistency helps keep your account active and on people’s radar.

If a certain time slot isn’t working, try something new. Your metrics will guide you. It’s less about volume and more about rhythm.

Instagram Stories

Stories are great for real-time engagement. They allow you to share behind-the-scenes moments, updates, or quick thoughts in a more casual way.

Interactive features like polls, quizzes, and Q&As give followers a chance to join the conversation. These moments build loyalty and open the door for more direct interactions.

Use Story Highlights to save important content—FAQs, tutorials, product showcases, or event coverage. It’s a simple way to organize content and give new visitors something to explore.

If your account qualifies, add links directly to your Stories. This feature is especially useful for driving traffic to your website, shop, or external content.

Strategic Follower Growth

Follower growth works best when it’s aligned with your message. Know who you’re speaking to and focus on attracting people who are genuinely interested in your content.

Engage with accounts in your niche. Leave thoughtful comments, respond to DMs, and interact with stories. The more you show up, the more visible and approachable your account becomes.

Instagram ads can help when used thoughtfully. With the right targeting, ads can introduce your content to people who are already looking for what you offer.

If you're looking for a quick push, services like Viewsta allow you to buy followers and Instagram likes. This approach can increase your visibility, but long-term growth still depends on what you post and how you connect.

At the heart of it, growth isn’t just about numbers. It’s about attracting the right people and giving them a reason to stay.

Building a strong Instagram presence takes time, creativity, and a focus on real engagement. By being consistent, sharing content that feels true to you, and making an effort to connect with others, you can grow your following in a way that feels natural and sustainable.

The platform offers plenty of tools, it’s how you use them that makes the difference combining with paid promotion from Viewsta such as Instagram packages.

How do I find my target audience on Instagram?

Start by defining who your content is for. Use Instagram Insights to learn about your current followers: where they’re from, when they’re online, and how they interact. Also look at similar accounts and observe the kind of audience they attract. Ask questions, host polls, and run Q&A sessions to better understand your audience’s preferences.

How many followers do I need to get paid on Instagram?

There’s no fixed number. Some creators begin receiving brand deals with as few as 1,000–10,000 followers, especially in focused niches. Brands look at engagement rate and audience relevance more than just follower count.

Can I buy followers for my Instagram account?

That’s a personal choice. Buying followers can increase visibility in the short term, but long-term success comes from sharing valuable content and building real relationships with your audience.

How do hashtags help me get more followers?

Hashtags make your posts discoverable. When users follow or search a hashtag, they can find your content, even if they don’t follow you yet. Choose tags that are relevant to your topic and are being actively used. Read more about hashtags here. 

When should I post on Instagram for better growth?

Check your Instagram Insights to see when your audience is most active. Many users are online during lunch and evening hours, but the best time depends on your specific audience. Experiment with different time slots and track which ones perform best.