How To Get More Followers on Instagram in 2023

The digital landscape is ever-evolving, and with Instagram retaining its position as one of the world's top social media platforms, building a substantial follower base remains a top goal for many users. Whether you're a business, influencer, or individual seeking to grow your audience in 2023, these seven strategies will guide you to Instagram success.

Table of Contents

In the visually-driven world of Instagram, the first impression truly matters. An attractive profile acts as your digital storefront or introduction, instantly conveying who you are or what your brand represents, essentially helping you get more Instagram followers.

Start with a recognizable profile picture. For businesses, the company logo is often the best choice. Individuals should opt for a clear, well-lit headshot. Your username should be easily searchable and resonate more with your brand or identity.

The bio section offers a concise space to encapsulate your essence. In just a few words, convey your mission, passion, or what followers can expect from your feed. Use emojis for a touch of personality or to break up text visually. And don't forget that singular, valuable link space—ensure it directs followers to your most current content, website, or other important platforms.

Lastly, to maintain a cohesive look, keep a consistent theme or aesthetic. Whether it's a particular color scheme, filter, or post pattern, consistency in presentation helps followers recognize your content more often instantly amidst their busy feed.

The visuals on Instagram are paramount. Crafting high-quality content isn't merely about visuals; it's about storytelling, authenticity, and resonance. Begin with the basics: always use high-resolution photos and videos. In an age where mobile photography can rival professional shots, there's no excuse for blurry or pixelated uploads. However, quality extends beyond clarity. The subject, composition, lighting, and even the emotions captured play pivotal roles.

Maintaining a consistent aesthetic is equally vital. Whether it's a recurring color palette, a specific filter, or a style of photography, such consistency makes your content immediately recognizable to your followers. Tools like Lightroom, VSCO, or even Instagram's built-in editing features can help enhance and standardize your visuals more.

But beyond the visual, the narrative matters. Captions, while often overlooked, can deeply enrich a post, offering context, evoking more emotions, or prompting engagement. They can narrate a brand's journey, share personal anecdotes, or even spark important discussions.

Lastly, always prioritize authenticity. In a platform saturated with curated perfection, genuine moments, raw emotions, and real stories often stand out more. Authentic content builds trust, fosters community, and ensures your posts aren't just scrolled past but truly seen and felt.

Using relevant hashtags can dramatically increase the visibility of your posts. They're more than mere additions to a post; they're powerful tools that amplify visibility and engagement. Think of hashtags as a categorization system. By adding a relevant hashtag to your post, you're placing it in a virtual gallery alongside similar content. Users searching or following that hashtag can then discover your content, even if they aren't following your profile directly.

To harness this power effectively, it's crucial to select hashtags that are both relevant to your post and actively searched by users. Broad hashtags like #love or #photo might offer vast audiences but also mean your post can quickly get lost in the shuffle. On the other hand, ultra-niche tags might lack substantial search volume. A balanced strategy often involves using a mix of popular, moderately popular, and niche-specific hashtags. This diversifies your content's reach, targeting broad audiences while also tapping into dedicated communities.

Moreover, the world of hashtags is dynamic, with trends changing rapidly. Regularly researching and updating your hashtag strategy is essential. Tools, platforms, or even Instagram's search feature can offer insights into trending and more impactful hashtags in your domain. Effectively harnessing hashtags is about strategic placement, ensuring your content reaches those who would find it most meaningful.

At its core, Instagram thrives not just on images and videos, but on the connections they forge. Engagement isn’t merely a metric; it's the heartbeat of the platform, turning passive scrollers into active participants and followers into a thriving community.

Building engagement begins with dialogue. It's not enough to post content; one must interact with their Instagram followers. Respond to comments, answer questions, and acknowledge feedback. These interactions, while seemingly small, humanize your profile and create a two-way conversation.

But engagement isn’t just reactive; it’s proactive. Craft posts that invite discussion, like polls, questions, or challenges. Encourage users to share their experiences, stories, or perspectives. This doesn't just increase your post's visibility in algorithms; it fosters a sense of belonging and community. Moreover, collaborations or partnerships can be a strategic move. Whether it's with influencers, followers, or brands, these collaborations present fresh content, broaden reach, and merge communities.

The rhythm of posting on Instagram isn't just about consistency; it's a dance with algorithms, audience behaviors, and global time zones. An optimized posting schedule ensures your content reaches its intended audience at times when they're most active, leading to heightened visibility and engagement.

Understanding when your audience is most active is crucial so that you can understand how to get followers on Instagram and build your strategies right. Tools like Instagram Insights can provide data on the optimal times to post. While frequency is essential, it's the consistency in your posting schedule that retains and attracts followers.

Consistency, while valuable, shouldn't compromise quality. It's beneficial to establish a routine, whether daily, alternate days, or specific days of the week, as long as you can maintain the quality of content. Such consistency trains your audience to anticipate your posts, creating a routine interaction.

Moreover, keep an eye on engagement metrics. If a particular time slot consistently underperforms, it might be worth experimenting with a different schedule.

Instagram Stories offer another dimension for engagement. With features like “Ask Me Anything” or quizzes, they provide a real-time, interactive avenue to connect with followers. Beyond just numbers, these interactions create a rapport, building trust and loyalty. 

Unlike the permanence of main feed posts, Stories are transient, encouraging spontaneity and authenticity. They provide a platform to showcase moments that might not fit the curated aesthetic of the main feed but are still valuable for audience connection.

Another strategic use of Stories is 'Highlights'. By curating Stories into themed Highlights, you can categorize and preserve them on your profile. Whether it's series on frequently asked questions, event recaps, or product demos, Highlights offer an organized and accessible way for Instagram followers and visitors to navigate content beyond the 24-hour window. For businesses and influencers, the 'Swipe Up' feature (available to those with over 10,000 followers or verified accounts) is a game-changer. It seamlessly directs viewers to external links, be it a new blog post, product page, or a new YouTube video.

Growth on Instagram isn't just about accumulating numbers; it's about cultivating a genuine, engaged community around your content. Strategic follower growth emphasizes quality over quantity, focusing on attracting followers who align with your brand, message, or purpose.

To start, identify your target audience. Understand their interests, behaviors, and preferences. This clarity not only informs content creation but also helps in tailoring engagement strategies.

Engaging with similar or complementary accounts is a proven method. By genuinely interacting with their content – leaving thoughtful comments, sharing, or even collaborating – you position yourself in front of potential followers who already have an inclination toward your niche.

Instagram ads, when executed well, can also drive targeted follower growth. By defining demographics, interests, and behaviors, you can position your content in front of a tailored audience, encouraging organic followers. However, if you need to nourish your account fast and want to increase your visibility, you can use Viewsta services and buy Instagram followers or buy Instagram likes

Lastly, always prioritize value. Regardless of growth tactics, consistently delivering valuable content remains paramount. Whether it's entertainment, information, inspiration, or a blend, ensuring that followers derive value from your content guarantees their stay and advocacy.

In essence, strategic follower growth on Instagram intertwines tactical outreach with genuine value delivery, ensuring not just numbers, but a thriving, engaged community.

Growing your followers on Instagram in 2023 requires a blend of strategy, creativity, and genuine community engagement. With over a billion users, the platform offers immense potential. By ensuring your content stands out and fostering genuine connections, you can navigate the platform's vastness and carve out a space for yourself or your brand and get followers on Instagram really fast. The key is consistency, authenticity, and always staying updated with the platform's evolving features. Ultimately, while likes and follows provide instant gratification, it's genuine interactions, shared experiences, and community spirit that give an Instagram profile enduring value. In building engagement, one doesn't just grow numbers but nurtures relationships.

How do I find my target audience on Instagram? 

To find your target audience on Instagram you need to understand what you offer and whom you aim to serve. Use Instagram Insights to gain demographic information and see when they're most active. Also, look at accounts that share your niche or industry. Note the kind of audience interacting with them. Ask questions, run polls, or host Q&A sessions to learn more about your followers' preferences and needs.

How many followers on Instagram to get paid?

There isn't a strict threshold of followers to start getting paid on Instagram. However, micro-influencers (those with around 10,000 followers) often begin getting brand partnerships and sponsorships. The key is not just the number but the engagement rate and the niche of your followers. Some niches might command higher rates even with a smaller, more dedicated audience.

Can I buy followers for my Instagram account? Is it safe?

It is totally up to you to decide whether you want to stimulate your account growth more organically or if you need more visibility now and opt to buy Instagram followers

How do hashtags help in getting more followers?

Hashtags categorize content, making it discoverable. When users search for or click on a hashtag, they can see all the public posts tagged with it. By using relevant and popular hashtags in your niche, you make your posts visible to a larger audience, beyond just your followers. This increased visibility can lead to higher engagement and attract new followers interested in your content.

When should I post on Instagram for maximum follower growth?

The optimal time to post on Instagram can vary based on your audience's demographics and behaviors. Generally, weekdays during lunch hours (11 am-1 pm) and evenings (7 pm-9 pm) are active times. However, using Instagram Insights to understand when your specific audience is most active is the most strategic approach. Monitor your post-performance across different times and days to refine your posting schedule.