How to Live Stream on YouTube [Tips for 2023]

YouTube Promotion
August 31, 2023 — 8 mins read

Live streaming on YouTube has become an indispensable tool for creators, influencers, businesses, and educators alike. With its broad reach and extensive features, YouTube live streaming can significantly enhance your digital presence. As we move into 2023, there are some exciting updates and best practices to consider. Here's a comprehensive outline to help you make the most of your live streaming experience and learn how to go live on YouTube.




Before hitting the 'Go Live' button on YouTube, adequate setup and preparation are crucial to ensure a smooth and professional live stream experience. Begin by navigating to YouTube Studio and selecting the "Go Live" option from the "Create" button. If you're new to live streaming on YouTube, your account needs verification, which may take up to 24 hours. Once verified, you can access more streaming features. Familiarize yourself with essential elements like the 'stream key, especially if you're integrating external streaming software. This key securely connects your software to YouTube, ensuring your stream broadcasts on your channel. Furthermore, test your equipment, including cameras, microphones, and internet connection, to ensure your video is of the best quality for your viewers. Preparation is the key; it not only boosts your confidence but also ensures your audience receives a seamless viewing experience.


Content planning is the backbone of a successful livestream on YouTube channel. It begins with understanding your audience: their preferences, behaviors, and the times they're most active online. By tailoring your content to their interests, you're more likely to see higher engagement. Schedule your live streams in advance, creating a consistent calendar that your viewers can anticipate. Outline your YouTube stream's structure, from introduction to main content and concluding remarks, to maintain flow and coherence. Moreover, doing a few rehearsal sessions can help in refining the content, ensuring your main talking points are concise and engaging. Ultimately, well-planned content not only keeps your audience captivated but also encourages them to return for future streams and other videos, building a loyal viewer base.


Embarking on a live stream requires a checklist of technical nuances to ensure a seamless broadcast. Firstly, invest in high-quality equipment. A clear, HD camera and a crisp microphone drastically elevate your video quality. Lighting, too, plays a vital role; ensure your setup illuminates you well, avoiding harsh shadows or overexposure.

Connectivity is another cornerstone. A stable, high-speed internet connection can prevent unwanted interruptions or lags. For those aiming for a more polished stream with overlays, transitions, or multiple sources, integrating external streaming software like OBS Studio, Streamlabs, or XSplit is advisable. These tools offer more control over the streaming process and visuals.

Lastly, always run a technical trial before the actual stream. This dry run helps identify potential glitches, ensuring you're not caught off guard during the live session. With the right technical setup, you not only offer your audience a high-quality video but also reduce the chances of unexpected hiccups.


Engaging your audience during a live stream fosters a sense of community and keeps viewers invested in your content. Begin by actively interacting with your audience: read their comments aloud, answer questions, and acknowledge their presence. This real-time communication makes viewers feel seen and valued.

Consider appointing moderators from your loyal subscribers or team members. Moderators can manage the chat, filter out inappropriate messages, and highlight important queries or comments, allowing you to focus on delivering content.

Another powerful tool is YouTube's Super Chat, where viewers can pay a small fee to highlight their messages. Not only does this provide a monetization avenue but also encourages more viewer participation.

Always encourage likes, shares, and subscriptions during your stream. These actions increase the visibility of your live stream, bringing in more viewers and interactions. Ultimately, engagement isn't just about numbers—it's about creating memorable interactions that make viewers want to return for your next live session.


Promoting your YouTube stream is crucial to maximize viewership. Start by announcing your live stream dates and topics in advance on YouTube channel and other social platforms, creating anticipation and awareness. Utilize YouTube's scheduling feature, which automatically generates a shareable link you can distribute days or even weeks before the event.

Collaborating with fellow YouTubers or influencers in your niche can drastically widen your reach. Joint live streams or shoutouts can introduce you to new, relevant audiences.

Cross-promotion is another potent strategy. Use platforms like Instagram, Twitter, and Facebook to share teasers, behind-the-scenes looks, or snippets. These bite-sized previews can pique interest and drive traffic to your YouTube channel.

Additionally, consider sending reminders via email newsletters or community posts. Or you can also use our platform, Viewsta, to buy YouTube live stream viewers that will help you increase your viewership rankings. Engagement doesn't just happen during the stream; it begins with robust pre-stream promotion, ensuring you gather an eager audience right from the start.


The moment of "Going Live" on YouTube channel is a pivotal juncture that marries your preparation with real-time execution. Start by ensuring all your technical components, from camera angles to internet connectivity, are in place and functioning optimally. As you initiate the stream, begin with a welcoming introduction, briefly outlining what the session will encompass. This gives late joiners context when they hop in.

During the live session, regularly engage with the audience by acknowledging comments, answering questions, and driving conversations based on viewers' feedback. It's crucial to maintain a balance between delivering your core content and interacting with the live chat to avoid derailment.

If any technical hiccups occur, address them candidly and work swiftly towards resolution. Transparency keeps viewers patient and understanding. As you conclude, express gratitude towards your audience, provide pointers to any upcoming content or streams, and encourage final interactions such as likes or shares. Remember, a successful live session hinges on the synergy between your content, engagement, and adaptability.


Once your YouTube livestream concludes, the engagement shouldn't end there. First, consider converting your live video into a permanent YouTube video, allowing those who missed the stream to catch up. Optimize the video by updating the title, description, and tags if necessary to enhance its discoverability.

Engage with viewers post-stream by responding to comments and feedback, cultivating a community vibe, and showing appreciation for their involvement. This also gives you insights into what resonated with your audience and what areas might need adjustment in future sessions.

Analyze the video's performance through YouTube Analytics. Look for metrics like average view duration, peak concurrent viewers, and chat activity to gauge the success of your stream and identify areas of improvement.

Lastly, consider sharing highlights or key moments from your stream across other social platforms, keeping the content alive and attracting new potential subscribers to your channel. Post-stream actions are as vital as the live session itself, as they play a pivotal role in growth, community-building, and refinement for future broadcasts.


In the digital age, data-driven decisions can significantly enhance the success of your live streams. YouTube Analytics offers a goldmine of information post-stream. Key metrics to monitor include 'Watch Time', which indicates the total number of minutes that viewers have spent watching your stream, and 'Average View Duration', showing how long, on average, viewers stayed engaged. A higher average suggests captivating content.

The 'Peak Concurrents' metric provides the highest number of viewers who were watching your stream simultaneously, giving insights into the peak moments of engagement. Additionally, 'Chat Rate' showcases the activity level of your live chat, a direct indicator of viewer participation.

But analytics isn't just about numbers. Dive deeper by assessing viewer feedback in comments, discerning which topics or segments garnered the most attention, and which might have prompted drop-offs.

Once armed with this data, strategize for improvement. Maybe your video content needs more structure, perhaps your engagement tactics need tweaking, or maybe the streaming time needs adjustment to cater to wider audiences. Consistent analysis and subsequent refinement based on insights ensure that your live streams evolve and better serve your growing YouTube channel community.


Keeping abreast of the latest features and updates is essential for maximizing your live-streaming potential on YouTube channel. As of 2023, YouTube has introduced enhanced real-time interaction tools, allowing creators to run quick polls within the live chat, making audience participation even more interactive and dynamic.

Additionally, the platform has improved its live streaming dashboard, streamlining the process of setting up and monitoring your streams, with a more user-friendly interface and quicker access to essential tools and settings.

Another notable update is the augmented video quality, with YouTube now supporting higher resolution streams for creators, ensuring viewers get the best visual experience possible. Moreover, enhanced algorithms now ensure better content discoverability, pushing live content more prominently in recommended sections based on user preferences.

Staying updated with such features not only enhances the quality and interactivity of your live streams but also ensures you utilize the platform's full potential to engage and grow your audience. Always keep an eye on YouTube's official announcements and creator resources to stay ahead in the ever-evolving live-streaming landscape.


Live-streaming on YouTube channels is more than just pressing the 'Go Live' button. With careful planning, technical setup, engaging content, and post-stream actions, you can significantly improve your live-streaming experience. As 2023 brings in a fresh set of features and opportunities, it's time to leverage them and make your YouTube live streams more impactful, engaging than ever before, find out how to stream on YouTube, see what YouTube livestream requirements are, and make the best out of it.


1. What's YouTube live streaming and why does it matter?

YouTube live-streaming allows creators to broadcast content in real-time to their subscribers and potential new viewers. It matters because it fosters real-time interaction and engagement, enabling direct conversations with viewers, immediate feedback, and an enhanced sense of community. Moreover, live streams can boost channel visibility, increase subscribers, and offer additional monetization opportunities.

2. How to live stream on YouTube?

To live stream on YouTube, first sign in to your YouTube account and click on the camera icon, then select 'Go Live.' If it's your first time, you might need to verify your account and wait 24 hours. Choose whether you want to stream right now or schedule a future stream. Add details like title, description, and choose privacy settings. Set up your streaming software or use YouTube's built-in web streaming. Once everything is ready, click 'Start Streaming' or 'Go Live'.

3. Which software is good for YouTube livestreams?

Several software options cater to different needs. Some popular choices include OBS Studio, Streamlabs OBS, XSplit Broadcaster, Wirecast.

4. How do I schedule my live streams effectively?

Schedule streams during times when your audience is most active. This might be evenings or weekends, depending on your demographic. Promote the upcoming stream at least a week in advance across all your platforms, including YouTube channel, other social media, and email lists. If streaming regularly, try to maintain consistent days and times to build a habitual viewership. This tool lets you set a future date and time for your stream and creates a public watch page in advance.

5. How to live stream on YouTube without 1,000 subscribers?

The 1,000 subscriber limit applies mainly to mobile live-streaming. If you have fewer than 1,000 subscribers, you can still live stream by using a webcam or streaming software, external cameras, or encoders, such as OBS Studio or Streamlabs. If you are worried about wheather you can go live, you can try to buy YouTube subscribers from Viewsta and have your mind at piece. Remember, irrespective of subscribers, you still need a verified account and no live stream restrictions in the last 90 days to go live.

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