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Digital Digest January 2023
The first month of the new year has passed bringing new important updates to the digital world. In this article, we will share what are the new updates of this month and how you can become more visible online.
YOUTUBE
The platform introduced a new update connected with Shorts. It is not a surprise that recently almost all of the attention of the YouTube team is dedicated to Shorts videos as entertaining videos are very popular across all platforms and can attract a considerable number of users to the web page. The update is all about new analytics updates that will help creators analyze what content has maximum appeal and so optimize their videos more effectively.
To help creators with that YouTube added 3 new metrics:
- Retention rate
- Engagement rate
- Completion rate
Besides, YouTubers will have a unique chance to see how their Shorts are performing in terms of watch time. This is a key update that will positively affect the quality of content posted on the platform as well as foresee its popularity.
The main goal of this month for the platform was to give creators more transparency. According to Instagram, this update will help a user to ‘understand what’s going on with your account’, so they are focusing on ‘Account Status’ in this case. From now on Instagram creators will be able to see:
- Whether their content can be recommended to the target audience (those who do not follow you yet);
- See why your content cannot be recommended to non-followers (you’ll be able to see the examples and the elements of the content that limit your content from going viral or violating Instagram's policies);
- Edit your content that violates platform’s terms and conditions (see what kind of posts go against the policies, edit or even delete them);
This update deals with advertising on the platform and deals with B2B marketers. From now on all ad types will be targeted. Via Group Identity users will have a chance to see all the necessary data. More to that, LinkedIn is now testing one more update: using a special API Conversion they test different ways for a user's first-party data integration. Also, this tool will help users to ‘measure conversions with high accuracy’, and the ability to reach ‘first-party’ audiences. In general, with these updates people will have a unique chance to see how successful a particular campaign is and analyze its scale more accurately.
What’s new on Viewsta?
YOUTUBE
To boost your YouTube’s content visibility on the platform:
- YouTube Views [Language Targeted]
- YouTube views 15K/day [High Quality] [High Retention]
- YouTube Fast Views [High Quality] [min 10K] [300K/day]
To increase your profile’s engagement rate and improve interaction with your audience:
To beat Facebook algorithm and positively affect how your Facebook page looks for users:
TIKTOK
To gain organic traffic through improving the number of likes on the platform and make your videos noticeable for wider audiences:
Now is a great time for promoting your social media profiles and making your content go viral. With our services you can appear in recommendation much faster and get maximum exposure of your content at the same time!
Try our services and gain popularity on social networks with Viewsta!
