How to Do a Giveaway on TikTok: A Complete Guide

TikTok is seeing unprecedented growth, and if you haven't joined the trend yet, you're really losing out. A giveaway is a fantastic method to gain attention for everyone: newcomers, creators looking to expand your following. How to start, then? We have prepared a simple, practical guide to tell all to-do’s in order to do a TikTok giveaway that will drive traffic to your profile. Let's begin!

What’s Your Why?

Take a moment to reflect on key motivations prior to jumping into the action. What is the ultimate goal? Setting specific aims is essential to success. You're following your strategy, not just giving away free goods. Here's what you can set your objectives for:

+ followers: We all know that conducting a draw or a contest is one of the quickest ways to draw more members. You can also buy TikTok followers to start. 

+engagement: When users make entry actions, the statistics show some improvement. 

+ sales: It can make a buzz about your goods or service if your company wants to sell it or spread the word about it.

What’s Your Prize? 

Now, let's discuss the award, which is the main focus of the giveaway. You need an item that makes people want to fight for as well as get them thrilled. How to choose it? 

The most valuable advice is do not pick a random thing. The award should match your brand or your channel. If you run a skincare brand, giving away a luxury skincare set is a no-brainer. 

Secondly, besides products, people love new experiences. Consider the experience your award could offer them; it could be a once-in-a-lifetime opportunity, concert tickets, or a tech device that can bring new feelings. 

The next point is to ponder on the exclusivity of your gift so that more people will want to take part in the drawing. 

Last but not least, think about your budget. Remember, you’ll also need to cover shipping, taxes, and any fees.

What are Your Rules? 

Nothing is worse than a contest with unclear guidelines. You'll lose participants quickly if they don't know how to get in. Be honest about everything! Typical entry conditions include:

Follow: This is a given. To be part of the prize draw, they need to follow you.

Like the video: Simple, but effective. The more likes, the more engagement, the better. 

Tag other accounts: Ask your community to bring more participants, or in other words, @ their friends or family. 

Use a hashtag: A hashtag like #YourBrandGiveaway2024 makes it easy to track entries.

Ensure that your regulations are very clear. Remember to include the legal information as well; be clear about the qualifying requirements, the start and end dates, the winner selection, and the specifics of the reward. Here, transparency is your priority.

Do You Need a Landing Page? 

When you hear about how to do a giveaway on TikTok, some people believe the app itself is not enough. Why? Because a landing page will provide a single point of contact for all the information one may need. 

What is to post there: 

All details: rules, prize description, terms and conditions. 

Information about yourself or your brand. 

Links to your shop, website or social media accounts. 

How to Promote? 

Now that everything is ready, it's time to announce it to the world. While sharing a brief TikTok video is a fine place to start, let's take it a step farther: 

TikTok advertising is a great method to target new people and reach a larger audience. If you have enough funds, you can buy TikTok views and buy TikTok likes for your promotion video.

Join forces with influencers: Find creators who share your brand's values and ask them to promote it. This will increase the number of entries and your visibility.

Hashtags can be your ally: Make use of popular hashtags, such as #Giveaway or one that is unique to your contest.

How to Keep Engagement? 

It's time to show your fans some love after your giveaway is live! This is your opportunity to show them how much you value and see them. Congratulate them for coming in and urge them to bring their friends. The more people you interact with, the better.

How to Choose the Winners? 

What happens now that the giveaway is over? You can now declare a winner!

Select a trustworthy tool to select a winner at random, then send them an email or direct message to inform them of their prize. Next, create a TikTok video to communicate the exciting news. It's a fantastic method to maintain audience interest, demonstrate openness, and foster trust.

What to Do Next? Analyze and Improve! 

Now pause and consider what did and did not work. How was the reaction? Was the engagement you were dreaming for a reality? Analyse the data, draw conclusions, and apply the knowledge to improve your future contests!

Best Tools for Giveaways

They will help your contest run even more smoothly:

1. Rafflys: This tool will help you select winners at random. 
2. You can use TikTok Ads Manager to target particular groups and raise the visibility of your contest.
3. Canva: There you can create some visuals for your giveaway postings.
4. Google Forms: Google Forms is an easy way to collect participant information and make sure it's all in one place.

Common Mistakes to Avoid

No explicit guidelines. Participants need to understand precisely what they are entering for, how to participate, so make sure that everything is clear.

Ignoring the participants. Don't simply start the giveaway and then stop. Repost entries, reply to comments, and maintain the enthusiasm! 

No CTA: Give people clear instructions if you want them to enter your contest. 

Lack of promotion. If people have no clue about your giveaway, they cannot enter! Don't miss out on promotion; spread the word using every available resource.

Conclusion

TikTok contests are a fun and effective method to develop a community, raise engagement, and promote your brand. When done correctly, they may quickly generate a lot of buzz about your business and draw in new followers and clients. However, keep in mind that success requires careful planning, persistent promotion, and active participant engagement.