How to help small businesses with TikTok?

Nowadays the way professionals do marketing has changed forever. The vast majority of people find it to be a positive change: marketers are free to choose the most suitable trajectory of brand promotion online and the more unique it is the more interest their product or service gets. 

We can’t deny the influence of social media on how businesses are run. It is not effective anymore to advertise the product via TV or radio, this can be done easily and, most importantly, with a free social media account, online. As a result, more and more brands join such social networks as YouTube, Instagram, Facebook, TikTok, etc. to reach bigger audiences and gain maximum recognition among as many people as possible to increase their sales. 

In fact, with a sufficient number of social media platforms, it is hard to choose one and start promoting our brand there. According to statistics, one of the platforms where it is easier to become noticeable is TikTok. What is TikTok after all?

Indeed, there is a lot of competition going on the platform: there are billions of users from more than 154 countries. However, it doesn’t scare businesses from joining the platform and they come up with their way of promoting their product. In fact in 2020 when the majority of brands had difficulties managing their financial situation TikTok provided some small businesses with $100 million in ad credits to help them get back on track. As a result a lot of companies continue growing on the platform and use TikTok for business.

Why do TikTokers help small businesses?

According to the official web page of TikTok, the platform TikTok is dedicated to small businesses and it is clear from the policies that the platform has and how its algorithms welcome small businesses that want to gain a loyal community on a social network. The platform has its interest in promoting small brands and attracting new users to use TikTok to keep themselves updated. 

Small businesses are risky, keen on offering something new to their audiences, unusual solutions, and professional advertising as they spend a lot of their time and energy on that. Bigger companies do the same thing but they have already earned their recognition and small businesses just started their long journey. TikTok videos are there to help them with the promotion of their brand image. 

Moreover, it is beneficial to help small businesses for TikToker as well. They not only raise brand awareness for a particular brand but also attract potential viewers and followers to their pages. In addition, some TikToker can become the ‘face of the brand’ and continue their partnership if they wish. So it turns out to be a win-win situation for both sides. 

How YOU can help small businesses on TikTok?

TikTokers already help small businesses in gaining popularity mostly via promoting their accounts on their own profiles. Besides, there are several ways of how you can help businesses expand their audiences on TikTok:

1.Direct advertisement of the product

This is one of the simplest ways of how you can help small businesses grow on TikTok. All you have to think about is whether the product or a service that you will show to your audience appeals to them. This is better to do to avoid confusion and misunderstanding from your followers’ side. Make sure that the way that you used to advertise the product sparks interest and makes your viewers at least check that very brand’s web page. 

2.Run a contest

This is the best way of spreading the word about a brand: you do not directly advertise it and at the same time users can try it and then recommend it to other people. Here it is also important to understand why your audience would want to get the product and its utility. The more people are into winning a contest the more users will know about it and would love to win free stuff. 

3.Partnership

Partnership is another effective way to help a small business. This strategy is effective for both sides but mostly it is advantageous for a small brand as they have continuous advertising of their product on your profile. What you should do is to make an overview of the product on your profile from different sides. 

Your task is not to say the same thing about the product, see if you can show how it works, where it can be relevant, and how it can be used in other spheres of people’s life. Intrigue users and tell them why they need it. You will see how you will help a small business increase its conversion and sales and so you will be noticeable for a bigger audience as well. 

What if you are a small business and want to promote your brand on your own?

In case you don’t want to get additional help from TikTok users and you’re sure that you can promote your brand on your own, we have a small tip for you on how to beat the competition of billions of users on TikTok. The tip is: to pay for TikTok promotion and get it from reliable online sources that use marketing tools for spreading brand awareness. One such source is Viewsta. 

Also, if you were wondering how to increase engagement on TikTok - we are here to help you with it. If you want to promote your TikTok content the things that you should focus on are your key metrics: followers, likes, comments, views, etc. As well as your video description, and relevant tags. Now it is your turn to get higher in ranking by optimizing your content with Viewsta. Use TikTok for business and you will see how much traffic you will attract to your page and how noticeable your content will become. 

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