Clubhouse. What is it?

March 23, 2021 — 6 mins read
Clubhouse. What is it?

 Last week, there was only talk about the mysterious Clubhouse - a social network in which you can communicate exclusively by voice. New users have already listened to Elon Musk's thoughts about flying to Mars, and the most enterprising ones have started selling invitations to eBay.

  We figure out what the Clubhouse phenomenon is and how to get there.

  The Clubhouse voice messaging app - from Alpha Exploitation Co entered the market at the height of the pandemic - in April 2020. By December, its value was estimated at $ 100 million, but that all changed in January 2021, when Andreessen Horowitz venture fund invested $ 100 million in the development of the project - and today the Clubhouse's estimate is more than one billion dollars.

  On January 31, Elon Musk was among the users of the social network. The founder of the SpaceX and Tesla companies joined the Clubhouse and gave an interview to the GOOD TIME club - which further increased interest in the application.

How does Clubhouse work?

  The founders of the application relied on live communication of interests - and they paid off. People communicate in the so-called rooms, there are no texts, photos, or videos in the conversation - only the voice. As soon as the conversation ends, the room disappears, and recording conversations is prohibited by the application by default unless you put a corresponding mark in the room settings in advance.

  So, for example, a conversation with Elon Musk has already hit the network.

A registered user in the application sees a list of rooms and clubs where are people he is subscribed to. He can create his room or join one of those offered as a listener but in the process press the "raise his hand" button and speak out on the topic of the conversation.

  You can find "rooms" by name through the search - click on the magnifying glass in the upper left corner - or by location - scroll down in the ribbon to the icon with a globe.

  After a user joins a room or club, his followers also get the opportunity to join. Further, the notification of the discussion is received by the subscribers of the subscribers - and so on through the chain.

  A user who has organized a conversation three times in the rooms gets the opportunity to register his club. But the club will have to go through moderation and its approval is not guaranteed.

  Discussions can be public, private, or limited to club members.

  In conversations, you can assign moderators - users, who allow listeners to speak, control the tone and topic of the conversation.

  Participation in rooms and clubs can be planned. The app has a calendar.

  You can leave the room in English using the “leave quietly” button and no one will know about it. The application does not focus on disconnecting a person from the room: there are no sound and visual signals - complete ease.

  The clubhouse is like an exclusive radio in a relaxed format: anyone can call live and chat with a celebrity.

  Or to a simplified Zoom for networking, where you do not need to turn on the camera, limit yourself to already familiar people, think about lighting and appearance, check the stability of the Internet. To simultaneously communicate via video communication with several users and not hang at the same time, you need more network bandwidth than for voice communication.

  Clubhouse allows you to arrange conversations in a more informal format, without the emphasis on visuals and text, as in other social networks. Whole instructions for using the Clubhouse began to appear, however, so far more among the English-speaking community:

How to register a Clubhouse profile?

  The Clubhouse is now especially popular among representatives of the business and digital community, so while this application has not become widespread, you need to use the possibilities of intimacy and elitism for high-quality networking.

  • A photo. It is possible to choose from film or make in the application. As in any social network, it is better to put your photo on the screensaver in your profile. Contrasting, in good quality. A bright background can make your profile stand out from others. 
  • Description. You can fit 125 characters into a profile - this is enough to briefly talk about your activities; The Clubhouse description acts as an Instagram name.
  • Links. There are no chats or private messages in the Clubhouse. All that can connect you to others are links on Instagram and Twitter. The clubhouse has built-in widgets for Instagram and Twitter only. If you want to designate a different social network, try to make the link as easy to find as possible. Users will not be able to copy it, they will need to enter the link manually.

How to get an invite to Clubhouse?

  Testing the social network took place among a closed community of entrepreneurs from Silicon Valley. Then the application team personally invited 5,000 people. The closed club format continues to this day.

  The application first of all became so sensational because you can register here only by invitation from an already registered user. And Clubhouse is available only to users of iOS devices.

  The number of invites for one user is limited, but after a while, they are renewed. Particularly active invitees are "rewarded" with a large number of invites. So far, you can only invite those who are on the contact list.

  Since each user in the profile can find out who invited him, users are quite selective in who to invite to the application.

  In the wake of the excitement, invites to the Clubhouse have already appeared on eBay.

  It's hard to say how long the app will stay at the top. But for the sake of interest and expansion of the information horizon, it is worth testing. Moreover, you can get an invite from Viewsta! Follow our Instagram to learn how to do that.

How to promote Clubhouse?

  •   Be active!

Join other rooms and become a good speaker. Take part in the discussion. 

  • Make your profile more attractive

Be bright and well-known. Make your profile description understandable and simple. Use interesting nicknames.

  • Tell about your Clubhouse profile on other social networks. Tell about your rooms on Tik-Tok, Instagram, and Facebook. Try to share your feelings with people.
  • Tell about hot news. Follow interesting topics and try to tell about them. Make your own gossip club
  • If you want to grow your Clubhouse room fast buy Clubhouse promotion. The best way to boost popularity is to choose the right service for that. Our service uses only proven promotional tools. Clubhouse is the best platform for discussing everything. You can buy Clubhouse followers and Clubhouse visitors. Why is it important? The number of the followers reflects your credibility. You create your visualization by buying followers. Instant start is guaranteed. You will see the result in 60 minutes after you make a purchase. 
  •  What about Clubhouse room visitors? When your room has a big group of the visitors other users understand your social proof. The more visitors are in a room, the more important your profile is. By buying Clubhouse rooms guarantee you show your popularity. Clubhouse room visitors will be in the room for 1 hour. Do you want to be a well-known person? Now you know what you need to do.

Clava Simson - blogger and marketing specialist



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