What are the Best 2023 YouTube Channel Niches to Choose?

YouTube is a big content platform with so many creators and so much content out there. As we move through 2023, there are all kinds of exciting (and often overlooked) niches just waiting to be explored. Let’s check out some topic ideas that are full of potential, inspiration, and opportunities to connect with an audience that really gets you.

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Going niche isn’t about limiting yourself, it’s about going deeper instead of broader. When you zoom in on a specific interest or community, you’re more likely to build a loyal following, boost engagement, and carve out your own unique space. In other words, niche content = more connection, less competition.

Urban Gardening

Think balcony herbs, rooftop veggies, and tiny indoor jungles. This niche is all about making the most of small spaces, sharing sustainable tips, and bringing a bit of calm to city living.

Retro Tech Reviews

Nostalgia never goes out of style. Reviewing vintage gadgets — like old-school phones, Game Boys, or early laptops — is both fun and fascinating. There’s something magical about comparing the tech of yesterday with the innovations of today.

Plant-Based Cooking Adventures

Vegan and plant-based cooking continues to be popular. You can show recipes or share meal preparation hacks. This niche is perfect for health-conscious foodies who love to experiment.

Board Games in a Digital World

Board games are having a comeback. You can explore reviews, make gameplay tutorials, or even game night vlogs. 

Exploring Abandoned Places

There’s a haunting beauty in forgotten buildings and old factories. 

You don’t need millions of subscribers to earn a solid income. Smaller, focused audiences are often more engaged and loyal — and that opens doors. You can earn through affiliate links, merch, sponsorships, or YouTube memberships. It all comes down to understanding your viewers and giving them value.

The best part about niche content? Real community. When you’re talking about something super specific, your viewers are usually into it too. That means better conversations and stronger relationships.

Sure, everyone knows about whispering and tapping, but ASMR has so much more to offer. Here are some ideas: rustle of vintage maps, soft clink of typewriter keys, low-fi music and others.

Maybe you’re into calligraphy, Morse code, blacksmithing, or rare languages. This is the perfect niche if you love teaching and want to help preserve knowledge. Plus, it’s the kind of content that’s both useful and totally unique.

Wellness is more than workouts. You can talk about mental health, emotional resilience, mindfulness, and daily habits that support a balanced lifestyle. 

The niche can cover restoring vintage photos, fixing up old furniture or tapestry, digitizing home movies. It’s also oddly soothing — and people love watching things come back to life.

Think of Arctic expeditions, desert treks, or no-budget road trips. If you’ve got a taste for adrenaline and storytelling, this niche brings the adventure home for viewers.

People are fascinated by conspiracy theories. Take a smart, research-driven approach. Break down where these theories come from, what’s plausible, and what’s not.

“Going green” can feel overwhelming, but you can help simplify it. Share tips, product reviews, and real-life stories that make sustainability feel doable and even exciting.

Virtual reality isn’t just for gamers anymore. It’s being used in education, mental health, art, and design. If you’re into tech, this niche is good for discovery and explanation.

2023 is full of opportunities for creators who are ready to try something different. The niches above aren’t just passing trends — they’re spaces where community, creativity, and curiosity thrive. If you’re looking to grow a channel that reflects your interests and makes a real impact, diving into one of these areas could be your next big move.

Just remember: consistency, passion, and a little patience go a long way. And if growth slows down, you can always give yourself a boost with platforms like Viewsta — where you can buy YouTube views or buy subscribers.

How do I choose the right niche?

Check out Google Trends or use YouTube’s autocomplete to see what people are searching. Look for that sweet spot between what you love and what people want more of.

Can I make money from a small or unusual niche?

Yes! Smaller niches often have super loyal communities, and that loyalty is gold. From affiliate links and sponsors to merch and memberships, there are plenty of ways to earn — even if you’re not pulling millions of views.

How do I build a community around something niche?

Consistency and connection. Show up regularly, reply to comments, ask questions, and maybe even feature your viewers’ ideas or work. Collaborate with other small creators too. That network effect is powerful.

What equipment do I need to get started?

You don’t need a big setup. A decent phone camera, a good mic, and some basic editing software (even free ones) are enough to start. You can also buy YouTube comments to start. 

How do I stay motivated in a slow-growing niche?

Focus on the long game. Celebrate little wins, stay connected to your audience, and remind yourself why you started. Sometimes the “small” niches lead to the biggest fulfillment.